Mattel's Communications director talks to NewzMakerz.com about the importance of Media Crisis Management and gives example of Mattel's 2007 recall of toys made in China. In todays 900 channel world trouble shooting and putting out communication fires is no easy task and that is why more and more companies are relying on expanding their corporate communication options beyond traditional TV, radio and a simple press release.Tuesday, August 18, 2009
Mattel communications director talks Crisis Management
Mattel's Communications director talks to NewzMakerz.com about the importance of Media Crisis Management and gives example of Mattel's 2007 recall of toys made in China. In todays 900 channel world trouble shooting and putting out communication fires is no easy task and that is why more and more companies are relying on expanding their corporate communication options beyond traditional TV, radio and a simple press release.
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