Ben Gailor Deputy Director (Russia, Middle East and Africa) talks to NewzMakerz about Canada's active trade relations in the agro-food industry with the GCC that lead to a series of deals worth US $3 billion dollar in 2008. 
Newz Makerz had the pleasure of interviewing the Hon, Dwight Duncan Ontario, Canada's Minister of Finance. We asked the Minister about Canada's role in getting more involved in emerging markets and what the government of Ontario could do in its support to promote Canadian innovation and technology in the Middle East and this is what he had to say ...
Virginie De Beco, regional marketing manager for MENA region at Del Monte, talks about the US company's expansion plans in the strategic Middle East region.
With the advent of the internet the world of marketing has changed forever. First, it is now more measurable than ever before so marketing executives no longer have frivolous budgets. Second generic marketing has given way to targeted marketing by demographics and segmentation based on consumer profiling. And last but not least the delivery tools that aim to promote businesses and their brands have shifted away from print and TV advertising for the fact that less and less people are tuning into such traditional media. This has conventional media in a panic simply because they are loosing viewership to a media platform that can deliver measurements and focus, the Internet.
Watch Marsha Bousquet from IBI Group, a leading Canadian engineering firm talk about their active role in major development projects in the UAE. The company has an office in Dubai and is soon to open a second office in Abu Dhabi.
Watch Bashar Abdul Elah, Managing Director of Loreal Active Cosmetics Division in the Middle East talk about the companies focus on educating the market on the importance of skincare and the ways in which the company reaches its target audience. In 2008 the skincare market as stated by Mr. Abdul Elah was US $60 million dollars and this figure is expected to grow over the next five years in the GCC market alone.
Watch Richard Firth, Director of the Institute for Vocational Development and a member of the Abu Dhabi University Group.
