Sunday, August 16, 2009

L'Oreal Middle East focuses on customer education

Watch Bashar Abdul Elah, Managing Director of Loreal Active Cosmetics Division in the Middle East talk about the companies focus on educating the market on the importance of skincare and the ways in which the company reaches its target audience. In 2008 the skincare market as stated by Mr. Abdul Elah was US $60 million dollars and this figure is expected to grow over the next five years in the GCC market alone.

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