With the advent of the internet the world of marketing has changed forever. First, it is now more measurable than ever before so marketing executives no longer have frivolous budgets. Second generic marketing has given way to targeted marketing by demographics and segmentation based on consumer profiling. And last but not least the delivery tools that aim to promote businesses and their brands have shifted away from print and TV advertising for the fact that less and less people are tuning into such traditional media. This has conventional media in a panic simply because they are loosing viewership to a media platform that can deliver measurements and focus, the Internet.Sunday, August 16, 2009
Julia Alison and online media marketing
With the advent of the internet the world of marketing has changed forever. First, it is now more measurable than ever before so marketing executives no longer have frivolous budgets. Second generic marketing has given way to targeted marketing by demographics and segmentation based on consumer profiling. And last but not least the delivery tools that aim to promote businesses and their brands have shifted away from print and TV advertising for the fact that less and less people are tuning into such traditional media. This has conventional media in a panic simply because they are loosing viewership to a media platform that can deliver measurements and focus, the Internet.
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